| Website Redesign
Now, unless a company is new, it more than likely has a website. Maybe a bad one, sometimes one
that is not publicized because it’s embarrassing. More often, the content is dated,
the design is old, the company itself has grown and changed and wishes to project a
better image.
Frequently we encounter people who did their first website under the assumption that
websites were an “extra” that might bring in a little extra traffic or make information
easier to find. The web is now unquestionably a primary source of information. Design
standards have risen, and a website is often the first and most lasting impression someone
gets of your company.
A lot of early efforts are causing more harm than good, and companies come to us looking
for redesign. Our process begins by looking at what can be salvaged from the old site.
We are sympathetic to clients who feel they have time and money invested in the old site
even if it no longer meets their requirements. We will look for ways to leverage those
elements that are transferable.
The website redesign process is similar to the original design process and may involve
any or all of the following services:
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